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Source: St.新蒲崗迷你倉 Louis Post-DispatchAug. 16--I hate to keep repeating myself, but St. Louis continues its surprising fashion resurgence. Those who remember the city's major garment district past never thought they'd see a worthwhile fashion scene again.Yet fashion upstarts continue to astound everyone, especially the fashion faithful.Maybe we're afraid that we'll get too much of a good thing, the bubble will burst and all will be lost. No, we're definitely afraid of that.We don't want to jinx it.Despite all logic, St. Louis now has a designer outlet mall in the region and another on the way. A fashion exhibit is debuting in town, one that received a launch party in New York with coveted fashion press and socialites from both states. The city's model agencies are constantly promoting and competing to recruit new talent, a fair number of whom are making splashes on international stages or in international campaigns. Two of the most recognizable top models in the world, male and female, are from the region. So is one of the top fashion writers -- not me -- Derek Blasberg of Harper's Bazaar.A medical goods manufacturing plant, Moxi Enterprises, has launched an impressive production arm to produce collections for local designers. Kellwood Co. and Brown Shoe Co. have signed a license to produce a highly anticipated fashion line for Sam Edelman, a shoe brand distributed worldwide. And anyone with a love of fashion has their pick of events, fashion shows and themed parties to choose from each week.But everyone remains cautiously optimistic, emphasis on the caution.As Missouri Fashion Week plans to launch its first year of festivities on Wednesday, co-founder Cillah Hall laughs and jokes about the not-so-warm reception she received when the event was announced.Aside from a lawsuit, which she merely called a distraction, she said that people fell into two camps: those who were immediately intrigued and excited and those who were immediately skeptical and apprehensive.But everyone agreed on one thing about Missouri Fashion Week."When I first started this, everybody thought the name sounded ... strange," Hall said throwing her head back in a full-throated laugh."Missouri," most people reasoned, doesn't sound sexy. Besides, few fashion weeks are named for states. Most opt for cities, but if the long-running Omaha Fashion Week can claim to be the premiere Midwestern fashion week, Missouri can't be any less sexy than that (apologies, Omaha)."When you name anything, it does sound strange when it's new and people aren't used to hearing it, but now I think they've finally heard it so many times that now it's finally making sense," Hall said. "Think about the first time someone said, 'I have to tweet.'"Hall said that part of the turned-up noses poo-pooing the name has to do with an inferiority complex. New York, Paris, Australia, Milan, Los Angeles, yes ... Missouri? ... um. We already have St. Louis Fashion Week, a respected entity with longevity and appeal. Did we really need another fashion venture?Aren't people bound to get burned out?"I definitely think that there is an audience for fashion here, and getting burned out or not is irrelevant," Hall said. "It's like living in LA and saying that people are goimini storageg to get burned out on all the movies and productions going on. Or living in New York and saying people are going to get burned out on all the Broadway shows."It just doesn't happen that way in the long run because you're giving people something new and interesting and something to look forward to every year. People have choices, and it becomes part of their lives, and if you do both, do it well, it just falls into place long-term I think."Hall's organization was sued by St. Louis Fashion Week for trademark infringement. The judge ruled that Hall's group didn't seem intent on harming St. Louis Fashion Week, but it was obviously benefiting from its success and fruition. Part of that benefit was the potential to confuse Missouri Fashion Week with St. Louis Fashion Week when it comes to promotion, audience and sponsorship.As a compromise, the judge said that Missouri Fashion Week could continue to operate under its original name as long as it proclaim in marketing materials and social media that it is not affiliated with St. Louis Fashion Week. Hall breathes out a heavy sigh and says that that's just fine with her and her team."Ultimately, we want to give respect to everyone in the marketplace," Hall said.Now, her focus is making the event, "which is like planning a wedding every day for four days," the best it can be. She has a roster of more than 20 designers who will be featured on the runway. None of those designers will be part of St. Louis Fashion Week, which will feature nearly 40 designers during its 10-day event, taking place a month later."We have no overlap, and that's what we have been saying from the beginning. This town has enough talent and now both events are fully committed to giving all of our designers an opportunity to shine," Hall said.She added that without Missouri Fashion Week there would have "literally been dozens of designers with nowhere to go for this kind of exposure."And about that name."If Missouri Fashion Week sounds strange (to you), you should be worried because you live in Missouri," Hall said. "I mean it's a great place. I believe that it's a great place. Let's own the name because this is where we live."That's something worth tweeting about.MISSOURI FASHION WEEKWhen --6 to 9:30 p.m., Aug. 21- 24Festivities --Red carpet welcome, marketplace of shops, artistic performances by Grand Center groups, fashion shows and cocktail hours.Where --Moto Museum at Grand Center, 3441 Olive StreetTickets --$25 to $35 at missourifashionweek.comSCHEDULEWednesday --Pronto! NightZ: Featuring a tribute to Pronto Fashion Show, a long-running St. Louis fashion event and a display of avant-garde fashion.Thursday--Street Trends: What's trending in fashion? The designers will present ready-to-wear collections.Friday --Art and Glam: A runway show that exhibits designers focused on creativity and glamour.Saturday --Biker Chic and Awards: Celebrate the edgy girl who loves her leather while surrounded by the motorcycles on display at the Moto Museum. Winners of Fresh Face Model Contest and Fashion Stylists Challenge will be announced.Copyright: ___ (c)2013 the St. Louis Post-Dispatch Visit the St. Louis Post-Dispatch at .stltoday.com Distributed by MCT Information Servicesself storage