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By HAO NAN haonan@chinadaily.迷你倉出租com.cn Online advertising company IZP Technologies Co is like a mission- ary, but instead of bringing religious beliefs overseas, it is promoting high-quality Chinese goods.“We are now building a new advertising platform for Chinese manufacturers, promoting their products to global buyers who need them but have no access to find them and get them,” said Luo Feng, founder and chief executive oi cer of IZP.“We call our platform a F2C solu- tion, a short form for factory-to- consumers,” Luo noted.According to IZP, the F2C plat- form can assist Chinese companies to expand their global market and increase the international inl uence of their brands by transforming from “Made in China” to “Created in China”.It also will improve the consumer experience by providing an open and transparent process for product supply, pricing and service delivery.Moreover, the platform also helps overseas buyers to make orders and i nish payment online.h e company is building the F2C platform on the basis of big data analysis, Luo said.h e big data industry has l our- ished since US President Barack Obama highlighted it in his cam- paign, and it is now ready to drive a new revolution in the e-commerce industry.As its name suggests, big data refers to a massive database that can be analyzed to learn about consumer behaviors and the market prospects of commodities. The results will then serve as a reference that helps companies and organizations to decide what to produce in the future.Established in 2008, IZP is forging ahead as a leading Chinese high- tech company in the i eld.“h rough analyzing the big data, we are able to distribute advertise- ments provided by our clients to tar- get audiences wherever the Internet reaches,” said Luo.The comp迷你倉ny, which has 700 members on staf , reported that it would process a data volume from 600 to 700 million netizens every day to summarize the exact infor- mation they need.With a multilingual function, the F2C platform now covers traditional popular areas in South America, Western Europe and East Asia as well as the emerging markets in Latin America, North Africa and the Middle East, allowing Chinese manufacturers to sell goods world- wide.As a company focused on global business, IZP is also ambitious to bring more benei ts to Chinese con- sumers.“h e F2C also stands for ‘fast-to- China’, a new shopping mode that can help overseas entrepreneurs directly reach Chinese shoppers online, saving operational costs for sellers,” Luo said.It will also be better able to guar- antee that products are 100 percent genuine than most of the purchasing agents on the traditional shopping websites.Online shopping is one of the most vibrant markets in China. h e annual turnover of the industry could hit 1.85 trillion yuan ($302 billion) this year, an increase of 40 percent year-on-year, accord- ing to iResearch Consulting Group.IZP announced a partnership in April with SFR, the second largest telecom carrier in France, to jointly set up an Internet market- place for Chinese consumers to buy high-end goods made in France.“Within three years, some 150,000 French companies will be featured on if2c.com, an exclusive promotion portal in China,” Luo said.IZP will also provide advertis- ing, logistics and storage services to those French companies.h e company is currently in talks with enterprises in Italy, the United Kingdom and Spain about similar projects.On Sept 1, the company received its i rst retail order for products made in the European Union through the F2C platform.儲存倉